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Is Blogging Dead Due to AI? The Straight Truth in 2025

PParth Shitole
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Look, If You're Worried Blogging Is Dead Because of AI...

Then let me tell you straight up - blogging is not dead. But yes, things have changed a lot, and if you're still doing blogging the same old way from 2015, then you're definitely going to struggle big time. AI has shaken things up, but smart bloggers are adapting and making even more money than before. The question is, are you ready to change your game?

People keep asking this because Google AI Overviews and cheap AI content are everywhere. But the data shows blogging remains a massive industry even in 2025. Successful bloggers are pulling in $8,000 to $30,000 per month on average, and some are crossing $250k a year. So no, it's not dead - lazy blogging is dead.

Why Everyone Thinks Blogging Is Dead (The Two Big Reasons)

There are two main reasons why everyone is shouting that blogging is over because of AI.

First reason: Google's AI Overviews killing clicks. Now when someone searches on Google, they get the full answer right there on the search page from AI. No need to click your blog. This has cut link clicks by almost 50%, and for how-to searches, AI shows up in 75% of results. That means even if you rank #1, you're not getting traffic because people got their answer without leaving Google.

Second reason: AI content flood everywhere. Over half of all online text is now AI-generated, and by end of 2025, it could be 90%. Everyone with ChatGPT is pumping out hundreds of generic articles. So the internet is full of low-quality AI slop, making it super hard for real content to stand out.

Proof Blogging Is Alive and Kicking in 2025

But here's the real deal - blogging is thriving if you do it right. AI didn't kill blogging, it killed lazy, generic content. Bloggers sharing real experiences are still dominating.

  1. Travel bloggers report steady growth despite AI through social media.
  2. Human content outperforms AI in search rankings because people prefer real stories.
  3. Bloggers in niches like personal finance and health are still making $250k+ years.

Google itself says they prioritize helpful, people-first content. AI can spit facts, but it can't share your unique struggles, wins, or personality that builds trust.

What's Actually Working for Bloggers Right Now (2025 Strategies)

If you want views, traffic, and revenue despite AI, you need these exact steps. No fluff - this is what top bloggers are doing.

1. Pick Super Specific Niches (Avoid Saturation)

Don't chase 'make money online'. Go narrow where you have real expertise, like 'keto recipes for truck drivers' or 'WordPress fixes for non-tech realtors'. AI sucks at hyper-specific, experience-based stuff.

  1. Example: A blogger on 'AI prompts for Etsy sellers' crushes because it's their real niche knowledge.
  2. Tip: Validate with Google Keyword Planner - aim for 1k-10k monthly searches, low competition.

2. Create 'AI-Proof' Content (Your Secret Weapon)

Write like you talk to a friend solving their exact problem. Add personal stories, screenshots from your failures/successes, and data from your tests.

  1. Start with your real story: 'I lost $5k on this mistake so you don't have to.'
  2. Include visuals: Custom screenshots, infographics (not stock).
  3. End with unique framework: Your 5-step system no one else has.

Pages with more human content rank higher because they feel authentic.

3. Ditch Google Dependency (Diversify Traffic Now)

SEO alone is risky in 2025. Build multiple streams.

  1. Email list first: Use ConvertKit, aim for 10% subscriber growth monthly.
  2. Social proof: Turn posts into Reels/Shorts. One blogger gets 40% traffic from TikTok.
  3. Communities: Answer questions on forums - link back naturally.
  4. Repurpose: Blog post → Twitter thread → YouTube video → Podcast clip.

4. Build Topical Authority (Google Loves This)

Pick one niche, create 10-15 deep posts. Link them internally. Google sees you as the expert.

Example cluster: 'Best Keto for Truckers' hub page linking to 'Keto Meal Prep on the Road', 'Keto Stops in Texas', etc.

5. Use AI Smartly (As Your Assistant, Not Writer)

Top bloggers train AI on their style - cuts writing from 8 hours to 2, but they edit heavily. Use for outlines, research, not final copy.

Real Blogger Success Stories (Proof It Works)

Here's what real bloggers are doing right now:

  1. RV living niche site: $12k/month from affiliates, ignores Google, focuses Pinterest + email.
  2. Travel blog: 20% YoY growth via Instagram Reels in late 2025.
  3. Finance blogger: Hit $250k in 2025 by going deep on 'retirement for gig workers'.
  4. Food blogger: Switched to YouTube thumbnails shared on social, stabilized traffic after AI hit.

One blogger went from 300 views on first video to 400k on shorts, driving 2k+ subscribers back to blog.

Common Mistakes That Kill Your Blog (Avoid These)

If your blog is struggling, check these:

  1. Writing generic 'how-to' guides AI already answers perfectly.
  2. Only chasing Google traffic - 70% of bloggers report traffic drops from AI overviews.
  3. Not showing personality - readers skip faceless content.
  4. Ignoring email/social - one algorithm change and you're done.

Fix: Audit your top 10 posts. Rewrite 3 with personal stories this week.

Step-by-Step Plan to Start/Revive Your Blog Today

  1. Day 1-3: Niche down. List 5 problems you've solved in your life/work. Pick one with search volume.
  2. Day 4-7: Content cluster. Write hub post + 3 supporting posts. 2k+ words each, your voice.
  3. Week 2: Launch social. 3 Reels/Shorts from post. Post to 2 platforms daily.
  4. Week 3: Email setup. Pop-up on site, free lead magnet (your checklist).
  5. Ongoing: Weekly post + repurpose. Track what drives traffic.

Expect first revenue in 4-6 weeks if consistent.

The Bottom Line: Blogging Evolves, It Doesn't Die

Is blogging dead due to AI? Absolutely not. Generic SEO farms are dead, but authentic, niche-focused blogging is more profitable than ever. Adapt or get left behind - focus on real value, diversify traffic, show your unique edge.

Human creativity beats AI every time because people crave real stories and trust. Start today with one niche post following these steps, and you'll see results in weeks. Your turn - what's your niche? Drop it in comments.